What is the quality of your network? I’m asking this question based of the faulty assumption that you’ve already spent some time trying to build one. In a sense, we all have networks.
“A network is simply the group of people around us who range from confidants to acquaintances on whom we can rely on for our career, friendship or support”, Says Matthew Parker Indiana. The people we went to school with, those we’ve worked with and the social circle in our neighborhood all make part of our network.
It pays to invest in building a good network around you. Most business and career opportunities we will ever have will come from the network that we have. The best part is that the people in your network know you or at the very least have an idea of how you work, so it’s easier for them to entrust you with opportunities.
The people in your network will also be your brand ambassadors. It is from this group that you will get most of your referrals. They are the people who are most likely to put in a ‘good word’ for you to their friend and families. Make your network as diverse as possible in terms of age, geographical location, professions and lifestyle. There is little to gain when you surround yourself with people just like yourself.
“Our networks are never stable, people move away, others move out of town, some pass on and others just cut themselves off”, explains Matthew Parker Indiana. The dynamism of our network means we should always be investing in growing and replenishing it.